Open Interactive
ONLINE . INTERACTIVE . NEW MEDIA
Fulcrum Surf School
Fulcrum Surf is a San Diego Surf School offering complete instruction from individual private lessons to summer surf camps, From pro surfers. Fulcrum Surf has you covered with surfing lessons all year round.
Open Interactive teamed up with surf industry designer Tiff Seale to build the Fulcrum Surf website. We have also developed a successful search engine marketing plan for Fulcrum Surf focussed on link building, website content optimization and proprietary keyword strategies.
Posted in Client Projects, News · August 30th, 2008 · Comments (0)
Mountain bike community
Single Track Minded is the premiere mountain biking community comprised of all types of riders from Southern California and beyond. This website is more than just a discussion forum, its a friendly group of mountain bike riders forming relationships, hosting rides and events and coming together as a community to share the undying passion for mountain biking. Trail information and product reviews straight from real people, riding the trails every day.
Check out the mountain bike community at singletrackminded.com
Open Interactive designed, developed and maintains singletrackminded.com as part of its growing content and community network.
Posted in News · August 30th, 2008 · Comments (0)
Interactive Branding
What is branding?
A brand is a collection of communications and associations attached to a company, organization, product or service; more specifically, brand refers to the elements that make up it’s perceived identity such as a name, logo, slogan, and design scheme. All of these communications paint a picture, and define the “personality” of a company that consumers can relate to in an emotional way.
Your main branding goal is to get your name, company or service on the tip of everyone’s tongue. How do you do this? By effectively using your logo, signature, web site, newsletter, blog, press releases and social networking software, you present a strong, well-executed persona.
Branding is considered one of the most important, though difficult, marketing objectives because it is often the tie-breaker for an unsure consumer. Every object, document or advertisement you display should help consumers associate your name with quality. If you demonstrate a clear, convincing brand image they are more likely to remember you and do business with you in the future.
Brand recognition is created by communication of a feeling or identity with the specific company, organization, product or service, both directly relating to its function, and through the influence of advertising, design, media commentary and word to mouth. Often, the “Brand” or identity of a company is the main thing that differentiates one company or service from its competitors.
Tags: Identity, Interactive Branding, Logos
Posted in Articles, Interactive Marketing · July 7th, 2008 · Comments (0)
Ubiquity Records Itunes Promotion
While redesigning and developing the upcoming website for ubiquity records, we were asked to help out with thier iTunes free music give-away. Using PHP/Mysql we developed an iTunes code system that allows the customer to enter thier email address to receive a itunes promo code to download ubiquity records mp3s. each code can only be used once, and this system tracks and verifies the email address.
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Posted in Client Projects · July 1st, 2008 · Comments (0)
MTV’s Rock The Cradle
| Open Interactive, delivered creative Rich Media and Interactive Solutions for this project under a tight deadline for this online advertising campaign. Special attention was given to developing a creative concept and executing the deliverables true to the overall branding of the show.
These Ads ran on Entertainment Weekly(ew.com), Us Magazine (usmagazine.com), The Superficial (thesuperficial.com), Perez Hilton (perezhilton.com) in various media buy placement configurations. |
Posted in Client Projects · May 26th, 2008 · Comments (0)
SEO and Interactive Marketing
Everyone wants to be #1 in google or yahoo for their industry search terms, but getting there takes a great deal of expertise, planning and a sustainable plan for maintaining ad improving placement.
The world SEO can be confusing and with good reason. There is a lot of erroneous information and well guarded secrets out there, and to top it off, Search engines themselves are constantly changing the way they index and rank websites.
Search Engine Optimization should be thought of as a serious ongoing marketing effort, with all of the planning, analasys, and commitment to develop and improve placement.
Simply coding and configuring your website properly is only a small piece of the puzzle. The single most important factor in the optimization of your site is the actual textual content. Search engines, beyond the hidden tags, are looking for well written and original content.
Web based copy writing is a specialized skill. Your site must not only be appealing to your potential customers but also to the electronic spiders that are crawling your site for the numerous search engines. This can be a challenging balancing act, which is why most SEO’d websites are not very nice to look at. We believe we can achieve the best of both worlds, High End Design AND Search Engine Friendly Websites.
Many businesses do not have the expertise or time to write their own search optimized, and keyword-rich copy. Our services are affordable and we use only search engine approved techniques and best business practices.
Give us a call today at 877-739-2820 or email us so that we can discuss the particulars of your search engine and marketing goals.
Posted in Articles, Interactive Marketing · April 21st, 2008 · Comments (0)
Laguna Art Museum
| Complete website re-design with custom Content Management System and eCommerce Solution. along with the website redesign, the Laguna Art Museum also took the opportunity to let us help with a logo redesign and branding, bringing a contemporary and sophisticated identity to one of southern California’s most influential art museums. Visit The Web Site |
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Posted in Client Projects · April 4th, 2008 · Comments (0)
DesignFirms.com Award ‘07
Open Interactive Takes 3rd Place in the 2007 DesignFirms.com Website Design Award for nickandmo.com. visit site now >>>
DesignFirms.org is one of the world’s leading directories of web designers, developers, graphic designers, etc.,
DesignFirms reaches thousands upon thousands of visitors each month.
DesignFirms selects the first, second and third place winners based on the following criteria:
Posted in Awards · January 25th, 2008 · Comments (0)
Proper English Cothing
Open Interactive Launches properenglishclothing.com. visit site now >>>
Posted in Client Projects · August 25th, 2007 · Comments (0)
Tekken 5
Featuring preloading external swf character clips and a unique multi-layer, transparency fire effect.
Posted in Client Projects · March 25th, 2007 · Comments (0)