Interactive Brand Building

Building your brand is the art defining the personality of your business. More than a logo, trademark or slogan, good branding convincingly incorporates many components that work together to form the destination brand concept.

The management of these components is part of the brand strategy. The value of the brand is described by the term brand equity. The identity, image, personality, essence or soul, character and culture are the brand components.

BRAND IDENTITY
is how brand strategists want the brand to be perceived. It is a set of unique brand associations that represent what the brand stands for. These associations imply a promise to customers from organization members. Brand identity should help establish a relationship between the brand and the customer by generating a value proposition involving functional, emotional or self expressive benefits.

BRAND IMAGE
is a key component in the formation of a clear and recognizable brand identity in the market. Brand image is related to how the brand is currently perceived by consumers. In other words what is the reputation of the brand in the marketplace.

BRAND CHARACTER
is related to its internal constitution, how it is perceived in terms of integrity, trustworthiness and honesty. This is also related with the promise of the brand to deliver the experience associated with its name.

BRAND CULTURE
is about the system of values that surround a brand much like the cultural aspects of a people or a country.

BRAND PERSONALITY
is the set of human characteristics that are associated with the brand. It includes such characteristics as gender, age, socioeconomic class, as well as human personality traits such as warmth and sentimentality.

BRAND ESSENCE (BRAND SOUL)
represents the emotional elements and values of the brand. Essence should be part of a long term positioning that does not change with every communication.

Interactive branding offers advertisers great opportunity to fortify the brand’s affinity. Certain features should be kept in mind to ensure online branding success. These are – search engines, opt-in email, word of mouth, web traffic, viral creative components, social networking, affiliate networks etc.

Give us a call today at 877-739-2820 or email us so that we can discuss your interactive brand strategy.

Posted in Articles, Interactive Marketing · April 7th, 2009 · Comments (0)

Interactive Branding

A brand is a collection of communications and associations attached to a company, organization, product or service; more specifically, brand refers to the elements that make up it’s perceived identity such as a name, logo, slogan, and design scheme. All of these communications paint a picture, and define the “personality” of a company that consumers can relate to in an emotional way.

Your main branding goal is to get your name, company or service on the tip of everyone’s tongue. How do you do this? By effectively using your logo, signature, web site, newsletter, blog, press releases and social networking software, you present a strong, well-executed persona.

Branding is considered one of the most important, though difficult, marketing objectives because it is often the tie-breaker for an unsure consumer. Every object, document or advertisement you display should help consumers associate your name with quality. If you demonstrate a clear, convincing brand image they are more likely to remember you and do business with you in the future.

Brand recognition is created by communication of a feeling or identity with the specific company, organization, product or service, both directly relating to its function, and through the influence of advertising, design, media commentary and word to mouth. Often, the “Brand” or identity of a company is the main thing that differentiates one company or service from its competitors.

Let us help you navigate the complexities of Interactive Branding and Social Media Marekting.
Call us today: (877)739-2820

Tags: Identity, Interactive Branding, Logos
Posted in Articles, Interactive Marketing · July 7th, 2008 · Comments (0)

Search Engine Optimization and Interactive Marketing

Everyone wants to be #1 in Google or Yahoo for their industry search terms, however getting there takes a great deal of expertise, initial planning as well as a sustainable plan for maintaining and improving their site’s placement in search engines.

The world of Search Engine Optimization (SEO) can be confusing and with good reason. There is a lot of erroneous information and well guarded secrets out there regarding SEO. To top it off, search engines themselves are constantly changing the way they index and rank websites in constant effort to deliver the most relevant content to their searchers.

SEO should be thought of as a serious ongoing marketing effort. An effort that includes planning, analysis, and commitment to develop and improve website placement.

Simply coding and configuring your website properly is only a small piece of the puzzle. The single most important factor in the optimization of your site is the actual textual content. Search engines, beyond the hidden tags, are looking for well written and original content.

Web based copy writing is a specialized skill. Your site must not only be appealing to your potential customers but also to the electronic spiders that are crawling your site for the numerous search engines. This can be a challenging balancing act, which is why most SEO’d websites are not very nice to look at. We believe we can achieve the best of both worlds, High End Design AND Search Engine Friendly Websites.

Our services are affordable and we use only search engine approved techniques and best business practices. Any unethical or “black hat” techniques, can be detrimental to your site, and could even get you banned or black listed from many search engines forever. Its important to do things the right way.

Give us a call today at 877-739-2820 or email us so that we can discuss the details of your search engine and marketing goals.

Posted in Articles, Interactive Marketing · April 21st, 2008 · Comments (0)